By Daniel Hunter

The success of London 2012 has put British companies in the box seat to win a share of the lucrative global sporting events business sector which is reckoned to be worth £92 billion by 2015.

UK Trade & Investment is hosting a global sports conference in London (30-31 January) to help UK companies find out about forthcoming mega sporting events and the multi-billion pound opportunities they represent. More than 250 companies have registered to attend the conference.

“The London 2012 Games showed the world what Britain can do — and it showed Britain at its best. British businesses have seen their work showcased around the world," Trade and Investment Minister Lord Green said.

"Admiration and respect for UK knowhow, innovation, and capability to deliver major projects and events is high and the UK has to take advantage of this window of opportunity.

“Sporting events come around so regularly - irrespective of what happens to the global economy — which means that sport provides great opportunities for UK business. With the help of the UKTI, UK firms are already picking up business for these events and will continue to do so.”

Contracts worth an estimated £1.5 billion have been identified flowing from the Sochi 2014 Winter Olympics and the 2016 Rio Olympic and Paralympic Games which UK companies can, and have been, bidding on.

Delegates attending the conference were also able to see a preview of the upcoming short film ‘Great Britain Delivers’. The film showcases the London 2012 story which forms part of a wider marketing toolkit that UKTI is developing to help demonstrate the work that UK companies played in delivering the Olympics. The toolkit will be used by UKTI to present to future global sports hosts and others, taking the message to the world that the UK can deliver major global projects - on time and on budget.

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