By Daniel Hunter

QSoft Consulting Limited, the parent company to the Gaydar brands which include Gaydar.co.uk and GaydarRadio, can confirm that significant cash investment is being sought to help drive the company’s global growth ambitions.

Gaydar was founded in 1999 and has become the world’s best known gay brand. Gaydar.co.uk accounts for 45 per cent of UK gay and lesbian internet traffic, with six million registered users across more than 140 countries. The award winning GaydarRadio station attracts more than three quarters of a million listeners each month.

Ashcombe Advisers has been appointed to assist the company in evaluating a number of recent investment enquiries from parties that share the management’s vision to further build on the global success achieved to date.

“Having created the world’s pre-eminent gay brand, the company recognises that further investment and management expertise is required to fulfil the true commercial potential and demand that is being experienced throughout the international and emerging markets," Simon Bullivant, Senior Partner, Ashcombe Advisers.

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