By Trevor Keane, Founder and Chief Executive Officer of Sportego
A wise man once said “play is the highest form of research” and gamification is underpinned by this concept. It uses the mechanics of playing a game to increase a brand’s user engagement and loyalty, and in business this has a direct correlation not only with employee engagement but with employee retention and customer retention too.
Gamification in the workplace can make mundane, repetitive or even laborious job-essential tasks more engaging by implementing game-like elements, such as rewards, competitions and storytelling. It’s fast growing in popularity, and by the end of 2015 it’s been estimated 40% of all the Global 1000 organisations will use gamification as the primary mechanism to transform their business operations.
As businesses of all sizes and across all sectors recognise the benefits of customer engagement and employee rewards, here’s the ultimate top four big business benefits of gamification:
- Data capture
It’s simple really: if you have a workplace based community where your employees wish to gather and interact, and there’s a desire to grow and develop, your business will advance. Businesses of all sizes, and across all sectors, from the corporate 500 to SMEs and professional sporting clubs, have much to benefit from gamification. To quote Albert Einstein again “creativity is intelligence having fun”, so consider using gamification to entice customers as well as to create a new company culture in your business.