By Jonathan Davies

Former Tesco director David Potts has been named as the new chief executive of Morrisons.

He takes over from Dalton Philips who revealed in January that he was leaving the troubled supermarket after five years in charge.

David Potts started at Tesco at the age of just 16, before rising through the ranks to become UK retail director and chief executive of Tesco in Ireland.

Morrisons chair Andrew Higginson worked with Mr Potts at Tesco for 15 years and says he's "delighted" with the appointment.

"David is the best retailer I have worked with in 25 years in the industry. Having worked alongside him for 15 years, I know he will bring to Morrisons a focus on the customer, a track record of delivery, flair, talent, and immense energy to his new role," he added.

David Potts joins Morrisons at an extremely difficult time. Morrisons' sales have suffered particularly badly at the hands of the supermarket price war and has been hugely criticised for coming to the online and convenience shopping markets far too late.

Mr Potts will start work on 16 March.