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  1. Ignoring Local Or Community Hashtags
It’s always a great idea to use hashtags that include specific places, groups, and events, especially if you have a physical business address such as a coffee shop or retail outlet. People are interested in what is happening in their community, and attaching #London or #Goa can help you connect with local netizens. Local brands often try to be global by jumping on trending hashtags but are these users actually going to visit your shop or buy from your brand? If you’re not online then the answer is probably no. Remembering your target market and connecting with them is key.

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