19/11/2010

By David White, Managing Director, Weboptimiser

The latest Facebook news is that you can now invest in Facebook through a new company to hit London's stock market since shares jumped on the debut of Facebook part-owner Mail.ru.

Shares in Russia's Mail.ru have surged more than 30% in London's Stock Market.

The Internet group is set to raise 912 million dollars (about 560 million pounds) in its stock market flotation.

This initial public offering values Mail.ru at 5.71 billion dollars making them Europe's largest listed internet business.

Strong demand helped the group, that owns a 2.38% stake in Facebook, price its shares at 27.7 dollars each, at the top of the firm's range.

The shares are now being traded conditionally, ahead of the formal start of trade on 11 November.

Mail.ru is one of the few chances for investors to hold an indirect stake in Facebook, the world's largest and still rapidly growing social networking site.

Formerly known as DST, Mail.ru has also invested about 1 billion dollars in many Russian and foreign internet companies.

It controls the huge Russian freemail service Mail.ru, Russian social network Odnoklassniki and instant messenger ICQ.

Among other investments, it has stakes in Zynga, the maker of the FarmVille and FrontierVille games; deals website Groupon and a payment processing company Qiwi.


Watch a video of David White talking about Facebook being Europe's largest listed internet business.