By Daniel Hunter

Following news that the Government wants a further 100,000 businesses exporting by 2020, specialist translations provider Comtec is advising businesses to invest in translation and localisation of both marketing and technical content to build their brand effectively worldwide.

Research from the Common Sense Advisory Service states that an international consumer is four times more likely to buy a product or service if it is offered in their native language, meaning that localising marketing and technical content is a key aspect to successful exporting.

“Local market teams bring us a unique insight into the particular consumer behaviour and brand perception of a foreign market or region, to ensure that, while our core brand messages remain consistent in every market we enter, we are also able to adapt to fit local needs” explains Sophia McKain, European Marketing Manager, Amtico. “This provides us with fully localised content that truly connects with the local customers.’

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