03/01/2012

By Ben Weiner, CEO, Conjungo

In the past few years, there’s been yet another new ‘buzzword’ used in our industry, that of 'cloud computing'. It's actually been around for a long time with a number of well known proponents of this supposedly new delivery mechanism, especially in the CRM market.

Essentially all 'The Cloud' is, is the Internet. So instead of storing software, data or really whatever else you might wish, locally on your PC, office or server-room, you use some-one else's data platform. All you need is a web-browser, access to the Internet and you can get working.

The ICT community if they haven't already, are all gearing up for the new onslaught of a supposedly new era in computing. I just think we were doing this years ago in the age of the mainframe and while I hate to revert to hackneyed phrases, 'what goes around, comes around'.

So what is the key driver to this? Well, cost of course. The recession while being debilitating and destructive has offered new opportunities for those in IT as well as other industries. Companies, regardless of size are beginning to seriously consider cloud computing as it is a great way of potentially reducing costs, increasing efficiencies and lowering CAPEX (Capital Expenditure).

My view, for what it is worth, is that it is the next step — the further evolution of outsourcing. I think people have overcome the fear of leaving their technology in the hands of a trusted third party and paying for it as a service. Now the Internet has matured and people are no longer fearful or paranoid about the web, cloud computing should become the norm for a great many organisations and certainly well worth considering.

If you think about it, probably most companies do use some form of cloud computing methodology. We use a hosting company who provide Conjungo with the ability to bring our services to your screens. They provide a 24/7/365 service. They supply the hardware, infrastructure, security, load balancing, software licences, the whole caboodle. Do we rely on them? Absolutely! You don't enter into these types of relationships without a great deal of due diligence simply because any problems would reflect badly on you or company.

And so to finish on yet another well known expression completely off the cuff of course, the opportunity should leave many in the industry 'on cloud nine'.


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