By Marcus Leach

The Adecco Group is warning employers that they must introduce measures to not only attract but to retain young talent if they are to safeguard the future success and reputation of their business.

Adecco Group, one of the UK's leading recruitment agencies, believes resistance from employers to embrace social media and new ways of working could be a major barrier hindering the future potential of UK businesses and their staff.

Employers are being urged to move away from a ‘one size fits all’ approach to employee engagement and to make their organisations more receptive and supportive of younger generations and the new skills and experiences they have to offer.

Technology could be widening gap between employers and younger workers.

This topic was discussed at a recent roundtable of business leaders. While recognised as an integral element of working life, technology was identified as one of the key drivers that appears to be widening the gap between traditional employers and the new generations entering the workforce.

Feedback from a number of representatives around the table suggested that many young candidates are increasingly disillusioned by what today’s employers have to offer. Many of those entering into the workforce are finding that technology, which is common place in their everyday lives, is not necessarily commonplace at work - as many employers lag behind consumer trends.

“I’m often hearing from our students, who are meeting companies for interviews, that they are surprised that much of the so-called ‘common technology’, such as Facebook or mobile apps, which they use in everyday life is actually not used widely in companies," Dr Nakata, Reader in Social Informatics at the Informatics Research Centre at the Henley Business School said.

"As a result, they feel disillusioned by the prospect of working for the kind of company that doesn’t seem to value the skills and experience they already have.”

This sentiment was echoed by Justin Parks, Head of Workspace Online at Getronics.

“Businesses today have a role to play in making their organisations more appealing and exciting to the younger generations," he said.

"They need to think carefully about how they interact with these guys [the younger generation] who are already very comfortable with social media and other forms of technology.”

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