By Thomas Eason
December 2011, London — emarsys, a leading global provider of email marketing and customer engagement solutions has expanded its global operation to a new office in Beijing, China which further bolsters emarsys’ presence in the Asia-Pacific region.
With 9 global offices currently, the expansion into China allows emarsys to build on the existing APAC business with its best-of-breed email marketing automation tools.
“The ecommerce industry in China is set triple in the next few years and become one of the world’s largest ecommerce markets by 2015,” said Ohad Hecht, Managing Director Asia-Pacific. “Since our incorporation in the region, we have experienced a very fast paced growth in the number of clients we are serving in China. Opening the operations in Beijing shows our commitment to our clients and our ability in localising our services and offers".
emarsys APAC already work with organisations in China, such as 58.com and Didatuan and have built key integration partnerships with the likes of Sina Weibo.
emarsys CEO and co-founder Hagai Hartman remarked, "Following our successful launch of our Hong Kong office last year, the opening of the Beijing office strengthens our presence in the Asia-Pacific region. We’re pleased with our positive growth and look forward to future success in the region.”
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