By Thomas Eason
Ektron, the company that empowers organizations to fully realize their websites' marketing and revenue-generating potential, today announced that Hypatia Research & Advisory ranked Ektron as the top performer among 24 Customer Content Management (CCM) vendors in its 2012 Galaxy Vendor Evaluations.
In the report "Leveraging Content to Enhance Customer Engagement: Best Practices, Benchmarks & Galaxy Vendor Evaluations," Hypatia ranked Ektron #1 using a data-driven methodology with weighted dimensions. Ektron placed first in a composite score based on the study's two measures: Maturity, Global Reach and Execution Capabilities; and Product Range, Industry Reach and Corporate Vision.
"Ektron's software solutions support enterprises that seek to effectively leverage content to increase customer engagement with sophisticated reporting and analysis that is used for dynamic personalization of content delivered to both known customers as well as to unknown prospects," said co-authors Leslie Ament, senior analyst and vice president of research, and Sue Hildreth, senior analyst, at Hypatia Research.
"To be named the top vendor in the CCM space by a respected organization like Hypatia Research validates what our customers have been saying all along — that Ektron understands their needs and helps them deliver positive customer experiences," said Tom Wentworth, chief marketing officer, Ektron. "We are proud to be recognized for the work we've done creating the industry's most capable and versatile solution."
To learn more, sign up for this webinar, "Leveraging Content to Enhance Customer Engagement," March 1, at 1 pm EST, co-hosted by Ektron and Hypatia. To learn more about Ektron, follow us at @ektron. To download the report, click here.
Join us on