By Maximilian Clarke

An Edinburgh-based diet food retailer has rocketed to third place in the Sunday Times Fast Track 100 list after growing in excess of 200% per year in the 3 years since its inception.

With a strong growth strategy in place, Diet Chef is shaping the market for the delivered diet trend by tapping into increased consumer demand for online convenience and practical diet solutions. Unique in its proposition, the online retailer prides itself on its chef prepared meals and counts the calories of every meal for you.

Distribution has increased with expansion into Germany at the start the year, now contributing over £1m sales. Diet Chef employs 60 staff, including nutritionists and chefs to ensure that all the dishes are packed with flavour and made with the healthiest ingredients.

“We are delighted to have won such a prestigious award, particularly during this challenging economic period,” says Kevin Dorren, founder. “This success demonstrates our commitment in our customers to ensure we provide an affordable and enjoyable diet solution. Our continued growth this year alone is key in enabling us to dominate the delivered diet market.”


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