By Marcus Leach

Online auction website eBay is set to introduce a standard 10% flat-rate fee for private users using the 'Buy it Now' fixed price listing option from July 21st.

The new rates, which will be capped at £40, will apply to all items sold at a fixed price except mobile phones under contract, vehicles and property.

eBay said the changes will not affect small to medium-sized businesses (SMEs) or entrepreneurs trading professionally.

"We want to give our buyers a range of great value prices on eBay which is why both auction-style and fixed price (or buy it now) sales are integral to eBay's business," a statement from eBay said.

"[These changes] will make working out the cost of selling on eBay much simpler across the board, and still very competitive compared with other marketplaces.

"It does not affect the 180,000 small and medium enterprises (SMEs) and entrepreneurs trading professionally on as they are required by law to be registered as businesses and benefit from lower overall seller fees as a result.

"This means that our business sellers will continue to pass on great deals to customers."

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