By Marcus Leach
eBay have announced that they will open their first store in the UK in December, but only for a five day period.
The 'pop-up' store will open in the West End from December 1-5, and will allow shoppers to browse products in store before buying them using the eBay app on their smartphones.
The online auction giants say this will free customers from long queues and heavy bags, and follows their submission earlier this month of a Mobile Manifesto to ministers.
The manifesto warns that consumers were frustrated with mobile internet speeds, which it claimed were deterring many people from spending.
"The mobile economy is proving resilient as people increasingly see owning and using a mobile phone as an essential expense, despite cutting back in other areas," Miriam Lahage, of eBay, said.
"As smartphone and tablet ownership increases there will be even greater potential rewards for companies investing in mobile, and this is particularly true for retailers."
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