James Dyson has called for the UK to leave the EU as soon as possible.
Question: What has James Dyson, the man behind, well the man behind Dyson, and Veruca Salt, the character from Roald Dahl’s Charlie and the Chocolate Factory – got in common? Answer: they both want it now.
Roald Dahl would have been 100 yesterday, and Ms Salt wanted just about everything, now. Mr Dyson just wants us to leave the EU – and everything that comes with it.
He reckons that the real potential for the UK lies in exporting beyond the EU.
He said: “They [the EU] are not going to block British imports, and if they did put an import duty on, the import duty is a comparatively insignificant amount, compared with currency fluctuation.
"The last thing they are going to do is impose an import duty - it is suicidal for them.
"I am not worried about that at all. We get on very well with Europe, we export to Europe and it is 16% of our global market. Europe is 15% of general trade throughout the world, so we are quite nicely balanced.
"There are very exciting markets outside of Europe - the Far East is expanding at a phenomenal rate."
So is he right?
No doubt he is right as far as selling vacuum cleaners, hand dryers and fans are concerned. But the UK also relies rather heavily on services – financial services in particular. And although many who voted Brexit are not fans of financial services, the UK does need them, and it is much harder to agree trade deals for services than it is for goods.