By Daniel Hunter

The Duke of Cambridge will open the GREAT Festival of Creativity in Shanghai, which is supporting British businesses looking to secure export opportunities and growth in China.

It was recently announced that the Duke of Cambridge would make an official visit to China in March.

Minister of State for Trade and Investment, Lord Livingston said: “The Duke of Cambridge is one of the UK’s greatest champions. I look forward to welcoming him to Shanghai next March to fly the flag for GREAT British business.

“The GREAT Festival is the perfect forum to promote the benefits of doing business in the UK and with British companies.”

The festival will take place from 2—4 March 2015 and will demonstrate the best of British creativity and the role it plays in creating competitive advantage in today’s world.

More than 500 world leading British companies in innovation, technology, design, film, education, healthcare, and luxury goods will use the Festival to reach the Chinese and global business audience to show how British creativity can help their businesses innovate and grow.

As well as building business leads, delegates will have the chance to attend talks and seminars throughout the three days, uncovering insights about the future and how global businesses can use creativity to address the challenges together.

The GREAT Festival of Creativity is part of the UK Government’s GREAT Britain campaign which aims to generate jobs and growth by promoting Britain as a world-class destination for trade, tourism, investment and education.

Kelly Hoppen MBE, Jo Malone MBE and Sir John Sorrell, have already been confirmed as speakers at the event.

Kelly Hoppen MBE said: “Encouraging creativity and entrepreneurship is key to business success, and the GREAT Festival in Shanghai is an excellent platform in which to do this. I am very excited about the opportunities this event will offer businesses large and small and I am very proud to support it.”

Jo Malone MBE said: “It’s an exciting time for the creative industries in the UK and the Festival provides a unique and inspiring environment in which to showcase a wealth of home grown talent. I am thrilled to be flying the flag for a second time and look forward to sharing my passion for creativity, business and entrepreneurship in Shanghai.”

Minister of State for Trade and Investment, Lord Livingston said: “The Duke of Cambridge is one of the UK’s greatest champions. I look forward to welcoming him to Shanghai next March to fly the flag for GREAT British business.

“The GREAT Festival is the perfect forum to promote the benefits of doing business in the UK and with British companies.”

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