By Claire West

On the first day of their visit to America the Duke and Duchess of Cambridge help promote the UK as a destination for US companies were enthralled by a lively and high powered panel debate on the future of Tech City - a cluster of technology, digital and creative companies based in the east of London, and the fastest growing tech hub in Europe.

The Royal couple were attending a debate in Los Angeles on the future of Tech City at a New Media and Venture Capital Conference, organised by UK Trade and Investment (UKTI) and Variety.

The wide-ranging debate heard how several high-tech companies have set up in Tech City, with the help of UKTI and how their success is built on the close commercial relationship between the US and Britain.

The audience was equally enthralled by the presence of the Royal Couple, who listened attentively to the debate and met participants.

The Duke and Duchess were particularly pleased to learn that OpenX Technologies, Inc. announced that it was expanding into the European, Middle Eastern and African markets and that it is looking to base that expansion in the UK. This underlines the attractiveness of the UK, particularly for organisations looking to set up their European headquarters for expansion into the lucrative markets in Europe and elsewhere.

Susan Haird, the acting CEO of UK Trade & investment said:
“The Royal couple clearly found the debate and the practical demonstrations very interesting. I am extremely pleased that, during their visit to America, they took the time to help promote the UK as a destination for US companies and venture capitalists and, more specifically, to help highlight Tech City as an ideal location for creative, digital and technological companies.”
The panel consisted of:
Chad Troutwine (Chair), Co-Founder of Veritas Prep and Producer of Freakonomics.

The other panel members were:
o Tim Cadogan, CEO OpenX,
o Ankur Shah, Co-Founder & Co-CEO Techlightenment
o Dominic Wheatley, Co-Founder & Chairman, SocialGo
o Shawn Colo, Co-Founder & Head of M&A, Demand Media
o Andrew Lewis, Consul and Head of UK Trade and Investment in Los Angeles.