18/10/2011

By Melanie Dawson, Marketing Co-ordinator, Sage UK Ltd

If you ask any business how to get the most out of their existing team, the answer is usually “coaching”.

Coaching has become more and more popular, across all industries, as a way of increasing productivity. It’s a way of bringing new skills in, without the expense of recruiting.

So is coaching a quick win for a bigger turnover? Not exactly. You need to do it right.

If you do choose to train your team, it’s important to make sure that you, and your employees, get the most out of it. There’s no point throwing money at unsuitable training that wastes everyone’s time and energy. Make it relevant. Make it achievable. Make it matter.


Who’s on board?

The first thing to consider is who you train. Do you coach everyone in your business? Or do you just coach the more senior members?

It might be cheaper just to coach those in higher positions, but do they really need more training? In fact, a lot of the time, it’s the more junior workers who get the most out of coaching.

Plus, those junior workers might lose morale if they see all the coaching resources going to their managers while they continue working as they were.

Consider if everyone needs the same type of coaching. Different training might suit different members of your organisation better than others. It’s a good idea to work out what you want to get out of a training session before it starts. That way, you can identify the best courses for each individual or group.


David Attenborough or David Brent?

Next, think about who is delivering the coaching. To save money, some businesses rely on their own managers to perform this role. However, coaching is a skill that not all managers possess.

Most like to think that they can educate and inform, but it’s best to take an objective look at who’s actually trained in delivering particular training modules.

External agencies are a more expensive proposition that could end up being more beneficial in the long run. There’s usually a reason that they specialise in coaching for businesses.


Sage People Advice: For help with any areas of HR, Employment Law and Health and Safety for your business, contact our Sage People Advice team on 0845 111 2450.


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