By Claire West

Domino's Pizza is the sponsor of ITV1's new Saturday night peak time show Splash! - set to hit TV screens tonight (5th January 2013).

The diving inspired reality TV show features Olympic bronze medallist diver Tom Daley as a mentor to the stars. Each episode challenges some of the nation's favourite celebrities to learn one of sport's most difficult disciplines.

All the high board action will take place in an Olympic size pool with a panel of expert judges and the general public voting for their favourites.

S imon Wallis, sales and marketing director at Domino's said: "Our decision to sponsor this brand new show fits perfectly in line with our target audience, promoting Domino's at the ideal time and in the right place. ITV has an impressive track record for prime time family entertainment, and I'm sure Splash! won't disappoint."

Domino's sponsorship of Splash! signals the latest phase of the brand supporting peak-time family shows. The leading pizza delivery brand has previously sponsored Britain's Got Talent and Red or Black.

The sponsorship package for Splash! was negotiated by ITV Commercial and Arena Media on behalf of Domino's Pizza, with the sponsorship idents created by Big Communications.