By Alexia Leachman, Personal Branding Coach at Blossoming Brands

If you feel like the noise and clutter inside your head is more than that which you face when you step outside, then you're probably someone who's suffering from too much head trash. But, what do I mean by head trash?

Well, that internal negative voice that never shuts up, those endless to-do lists that keep churning over in your mind that blur your work and home life so much that sleep is merely an elusive beast at bedtime. Head trash is also those emotions that seem to over shadow your daily experiences thus preventing you from enjoying life. And let’s not forget your beliefs, about yourself and the world, some of which are not all that helpful, might I go so far as say limit you?

If this is you, you might not be too concerned about your personal brand or your reputation because it's just about hard enough getting through the day without feeling completely stressed out, biting someone's head off for no reason and generally feeling like the world is out to get you. If you’re in this place, the very idea of being fully aligned and firing on all cylinders is something that just seems a little too far out of reach. Sure you'd like to be that person, but getting there involves crossing a huge gaping void that seems too scary and impassable.

As someone who had head trash in bucket loads this is something that I used to be very familiar with. When the inside of your head is so chaotic, feelings of confusion and overwhelm reign the day, leaving little room for clarity and focus. The result is someone who doesn't have any real direction, or maybe even feeling stuck in a rut. Or, you might be heading fast in a particular direction (and looking like you're successful on the outside) but inside you're miserable as sin and hate what you do. The latter was where I lived for a while. Not a pretty place to be!

Either of these situations will mean that your personal brand is going to suffer. A strong personal brand has at its foundations a clear direction and purpose; without direction it has no purpose. You might still have some kind of reputation, but whether it's one that supports your professional and personal goals and aspirations is another thing. It is more likely to be a social reputation. Without a clear direction, it makes it very hard to build a worthwhile reputation, especially though channels such as social media. If you don't know what you want to be known for, how do you know what to write or tweet about?

Often when our head is so jumbled, the noise inside is so loud, that we can't "hear" our own inner voice, telling us who we "really" are. And if we don't know who we are, how can we possibly express that authentically and with integrity? And if we can’t express who we are to others effectively, how can we expect them to “get” us and bring us more of what we want.

We don’t even know what we want! You see? We have a nasty vicious circle developing here, one that has head trash at its core. You clear that, you begin to clear the mist and let some clarity and head space return, thus enabling you to set a course for a more happier fulfilling future.

Alexia Leachman is a Personal Brand Coach and Head Trash Liberator at Blossoming Brands. She helps entrepreneurs find their mojo by helping them to clear their head trash, tell their story, raise their profile, build their digital presence and manage their reputation. You can find out more at www.blossomingbrands.com www.headtrash.co.uk And you can follow her on Twitter at @AlexiaL and @BBrands

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