By Daniel Hunter

Morning meetings have a more positive outcome than ones held later in the day, according to a survey by London Breakfast Meetings Week (LBMW).

LBMW surveyed more than 100 employees who had attended at least one breakfast meeting in the past two years and found that 71% agreed or strongly agreed that breakfast meetings are much more productive than later in the day.

Sixty-five percent of those surveyed said they found it easier to concentrate at morning meetings and three quarters said short breakfast meetings caused less disruption to their day. And 72% said they were more alert and enthusiastic at breakfast meetings.

LBMW said another reason is the link between eating breakfast and energy later in the day. Eighty-five percent of those surveyed said they were more productive in the day after eating a good breakfast at a morning meeting.

Charley Taylor-Smith, Head of Hospitality Events and Commercial Business Development at The Deck, said: “We had noticed an increase in breakfast enquiries since the start of 2014 and were intrigued to find out why this trend was emerging. Having done some initial research, we were surprised to see there has been little insight into the benefits of breakfast meetings compared to meetings held later in the day.

“We decided to carry out our own research and the results speak for themselves: breakfast meetings are incredibly important to the continued success of London businesses. We wanted to champion the power of breakfast meetings and this led to the creation of London Breakfast Meetings Week, a week-long awareness event to encourage other businesses to reap the rewards of these early meet-ups.”

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