By Marcus Leach

Businesses are being urged to overcome their 'deep rooted' fear of digital marketing ahead of the Digital Marketing Show next week.

Nick James, Producer of the Digital Marketing Show, believes now is the time for the UK's businesses to embrace digital marketing and, in doing so, reap the rewards.

"As consumers, most of us are further ahead of the technology curve than we are as marketers — we pay bills with our phones, have multiple devices open at the same time, shop from our sofas and chat with family and friends who are in different time-zones at the click of a button. Yet the majority of businesses have a deep rooted fear of Digital Marketing," James said.

Our world is changing rapidly and every marketer needs to keep up with this rate of change. Accelerated growth in mobile devices, smartphones and tablets, means that digital opportunities will present themselves in every industry sector.

The Digital Marketing Show will offer deep insight and solutions that will enable show attendees to understand how the digital world can help deliver their marketing objectives.

The show itself takes place between 26th-28th November at London's Excel Campus and will bring together marketers, business owners and entrepreneurs, as well as industry-leading brands.

"The Digital Marketing Show is aimed at mainstream marketers, business owners and entrepreneurs who want to understand how they can use ‘digital’ to grow, improve and in many cases ‘save’ their businesses or careers. We have nearly 150 expert speakers and 100 exhibitors and we’ve made the event ‘free to attend’," added James.

"To register to attend the Digital Marketing Show go to digitalmarketingshow.co.uk. I’m confident that you’ll leave the Show recognising that digital is not just a risk to your business, if you ignore it, but a huge opportunity if you embrace it."

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