By Claire West
Back in 1979 Buggles and Trevor Horn were lamenting that "Video Killed the Radio Star".
This could probably now be paraphrased, “Digital Killed the Video Star” referring to the demise of Blockbuster and HMV.
Whether this is strictly true or not there is little doubt that major organisations are focusing on digital like never before.
• PepsiCo has just hired its first ever digital director for the UK.
• Morrisons has created an in-house digital agency.
• Europcar announces that online bookings account for almost 50 per cent of its entire takings
Many companies are now identifying a ‘digital skills gap’ and every marketing professional now understands that they need to do more than ‘learn on the job’.
The Digital Marketing Show has been designed to provide information, advice and ideas to UK marketers and new speakers are being announced almost every day.
If you want to speak or exhibit at the Digital Marketing Show visit www.digitalmarketingshow.co.uk or call Ray on 0845 5000 328