If you’ve read any self-development books before, you’ll know that there are a number of ways to classify different personality types. In his book The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, Michael E. Gerber identifies the following three types of personality:
Technician – these are the people who enjoy doing the work. If they have a task to complete, they will do it well, and take pride in their work. They enjoy details, and getting to the bottom of difficult tasks. They are the ones who drive the trains.
Manager – these are the people who thrive on order and systemisation. They make sure that everything is in place for others to work as efficiently as possible. They can understand how different tasks and people can interact with each other. They are the ones who make sure the trains arrive on time.
Entrepreneur – these are the people who thrive on chaos! Unlike the other two personality types, they actively avoid details, and instead focus on idea creation and brainstorming. They challenge the status quo, and always look to find better ways of doing things. They are the ones who end up owning the train company.
When running a business, you need to know what kind of support you need in the early days. For example, if you are starting a lawn care business, and you thoroughly enjoy lawn mowing, you would seem to lean heavily towards technician. A range of ideas and creative vision for the company might indicate an entrepreneurial slant. However, if you have had no managerial experience, and would rather not deal with staff and administration, then the managerial trait might be minimal. Therefore, a profile for such an individual could be 35% entrepreneur, 10% manager, 55% technician.
By Carl Reader, author of The Start Up Guide and The Franchise Handbook