DFS, formerly Direct Furnishing Supplies, is a national furniture retailer in the United Kingdom which specialises in sofas and soft furnishings.

It serves the lower end of the furniture market and offers credit terms on its goods.

The company was founded by Graham Kirkham, now Baron Kirkham of Old Cantley.

After passing the Eleven plus exam, Kirkham attended Maltby Grammar School and hoped to join the Royal Air Force as a pilot.

Failing to get the required five O levels, Kirkham got a job in a local furniture store.

Source: Wikipedia