By Melanie Dawson, Marketing Co-Ordinator, Sage UK Ltd

Delivering Effective Customer Service

As part of our ongoing commitment and to help our new customers, we’re using our 30 years experience within the business world. Sage are introducing new customer journey communications, where we cover various business issues that you would face running your business and with these issues, we’ll provide tips on how using Sage software can help with those issues.

Here’s some of the information we provide to customers on delivering effective customer service...

Much of what makes a business’s customer service strong comes from its working culture. In other words, employees who are proud of where they work and the duties they undertake are more likely to be polite, helpful and prepared to go the extra mile for customers. However, it’s also important to define your service standards; to create clear goals your people can work to as they deal with customer’s enquiries and requests.

For example, if a customer leaves your business a telephone message or sends an email, how long do you think it should take for them to receive a response? And should this response be verbal or written?

Another area to consider is the language your people use when they’re communicating with customers. It should be polite, jargon-free and to the point.

This is just a sample of the information provided to Sage's customers in association with SageCover. If you are a SageCover customer and would like advice on how your software can help, call our helpline, or to find out more about SageCover visit www.sage.co.uk or call 0800 336633

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