By Adrian Swinscoe, Director At RARE Business

When thinking about developing your relationship with your client and building customer retention, it can be the smallest things that can make the biggest difference. Sometimes, rather than thinking about your customer in terms of what you can do for them with respect to your own products and services, why not think about who you know or which other customer you have that your customer may benefit from meeting.

The reason behind doing this is that your relationship then will start to focus on not ‘what is in it for me’ but more ‘how can I be of service to them’. The introduction may lead to something or nothing but what it will demonstrate is that you are thinking and care about them.

We spend so much time thinking about what’s best for our business or ourselves that from time to time to have something or someone who is on the ‘look-out’ for us is very powerful. People and businesses love that. Think about the reaction that you get from a friend, family member or your partner when you just do something for them based on something you have heard them say or have found seen something that you think they would like.

Taking this into the business arena can produce powerful results.

So, who do you know that could benefit your clients and how can you introduce them?

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