13/05/2011

Real help on managing customers

By Jason Sullock, New Customer Marketing Manager, Sage

Your customers are your business. Managing customers is about much more than making sure their orders are fulfilled and they receive outstanding service. It means monitoring individual customers’ interaction with your company, recognising sales trends and using this data to make accurate predictions about future customer demands. And, as important as it is to attract new customers, it’s just as vital to keep hold of the ones you’ve got. The longer a customer is with you, the more likely they are to recommend your company.

By truly knowing and understanding your customers you can predict their needs and make sure your company is ready to meet them. Customer Relationship Management (CRM) techniques can help you do just this and really take your business into the next gear.

It might be that your business needs CRM software that lots of different staff can access and use simultaneously. Perhaps your admin team needs to use the contacts list to conduct a mailout, while your sales people run reports to ascertain which are your most lucrative customers. Maybe your marketing team wants to use the software to personalise customer communications or a member of senior management wants to use it to schedule an important meeting.

Sage’s whitepaper ‘Real help on Managing Customers’ looks into CRM in detail, offering tips for success and advice on how to choose software to suit your business type and size. CRM software allows you to bringing together all the information your business holds about existing and potential customers, enabling you to create healthier customer relationships and bigger profit margins.

As ‘Real help on Managing Customers’ explains, good CRM systems can be customised to meet your exact needs, supporting you to develop a more customer-focussed business.

Download the whitepaper nowReal help on Managing Customers

Twitter: @sageuk
Website: www.sagehello.co.uk

Watch the video featuring Sharon Coull, Head of Finance, Small Business Division at Sage discussing ways in which to build relationships with customers and suppliers.

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