Immediately acknowledging your problem, with Will King
The very first thing to do in any crisis is assess how it is likely to affect your business. Whether it's staffing, cash flow, supply chains or insurance, getting through a crisis depends on your ability to identify exactly what problems you face. Will King created King of Shaves in the depths of the 90s recession, saw the dot-com crash and survived the financial crisis of 2008. He knows exactly what needs to be done in a crisis.
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