By Daniel Hunter

Social media’s capacity to tarnish the reputations of both job-hunters and employers has been well reported in recent years: be it employers checking up on prospective employees’ ‘extra-curricular’ activities as documented in their Facebook timeline, or disgruntled employees shining a spotlight on poor management practices through a Twitter tirade.

Less reported is social media’s potential to facilitate effective dialogue between organisations and job seekers’, which allows both sides to demonstrate what they have to offer.

The CIPD’s Social Media and Recruitment conference will explore the ways in which the most progressive organisations are using social networks to engage with both active and passive job seekers, in order to broaden their talent pool and position themselves as employers of choice.

The conference will bring together a range of speakers from organisations including Expedia, Enterprise Rent-A-Car and Accenture, who will offer delegates insights on how to:

- Attract talent via social media recruitment campaigns
- Use social media to strengthen employer brand
- Create an exceptional candidate experience for prospective employees
- Use social media effectively to cut the costs of traditional recruitment methods
- Adapt recruitment methods to target specific groups and attract more applicants.

To book a place on the Social Media and Recruitment conference, visit www.cipd.co.uk/social-rec and keep up with the latest developments on Twitter by following #SocialRec13