17/07/2012

By Jackie Barrie, Copywriter, Trainer & Author at Comms Plus

This month, I interview PR professional, Carol Ann Walters.

Q. What do you specialise in?

Press and public relations from traditional media relations (newspapers, magazines, radio and television) to the web (online forums, blogs and social networking), to sponsorship, public speaking and more. I started out in 1992 as trainee features journalist at RTM radio. From there I moved across to BBC radio, then in to corporate communications, working in the Audio Visual Unit of the National Grid Company, editing training videos and writing scripts. I’ve taught media studies at Greenwich College and worked in TV production houses as researcher, in radio as features journalist & producer and in print as contributor, critic and editor. My knowledge of PR was gained through a mix of ‘on the job’ PR experience and from my work in the media, which enabled me to view PR from a journalist’s perspective.

Q. What type of clients do you write for?

Charity, SME and commercial arts sector.

Q. What are you working on at the moment?

I’m developing a press kit for a client to support a rather large PR push to the nationals later this year. It’s all a bit top secret at the moment but all will be revealed soon. Follow me on Twitter @cawpr to find out more!

Q. Where do your find inspiration / get your best ideas?

It’s often at the most unexpected times like on a train or on a bus and when I take myself out of the general routine. That’s when the ideas flow. Time spent with my peers gives me plenty of food for thought too.

Q. What are the biggest changes you’ve seen in your career?

When I first started out I was issuing client press releases via fax and post and cutting quarter-inch tape on a splicing block – now it’s all done digitally. Technology has moved on massively with the advent of the Internet and digital, it’s made the world a much smaller place.

Q. What’s your all-time favourite quote?

"Chance favours the prepared mind." - Louis Pasteur, 1822-1895.

Q. How do your clients find you

Mostly by word of mouth recommendations, repeat business from existing happy clients and from attending business networking events.

Q. How do you beat writer’s block

I take myself away from the environment, maybe go for a walk or make a cup of tea and try not to fixate on the job too much.

Q. What’s a typical day for you?

Usually busy, always varied and never typical! Depending on the job, I might be copywriting a press release for a client, arranging a photoshoot, rewriting a sales leaflet, collaborating with designers, briefing photographers, preparing a pitch or helping develop strategy which might take the form of a communications or PR plan. Research is a big part of the job too, be it researching a new client’s business, finding the best media contacts for a specific campaign or developing new concepts and ideas.

Carol Ann Walters Press & Publicity has developed a strong reputation for delivering successful, targeted PR campaigns that get great results. Always on budget, always on deadline, Carol Ann offers a cost effective results-driven PR service to ensure best publicity for her clients. From full service PR campaign management to one-off press release writing and distribution to your target media, Carol Ann can take care of all your PR and communications requirements. For more information, please contact Carol Ann Walters Press & Publicity on phone 020 8289 0460 or drop her an email at carol@cawpr.co.uk