By Daniel Hunter

Chinwag Psych London today announced details of this year’s London event which takes place on 15th May 2014 at The Museum of London.

Chinwag Psych London is the only one-day summit that focuses on psychology, neuroscience and behavioural economics, with practical examples of how they can be applied to business, targeting four key areas:

· Persuade

· Analyse

· Optimise

· Anticipate

Presentations cover a range of incisive areas; from the way cognitive biases affect our decisions, to predicting consumer behaviour and how changes to our routines can enrich the way we work.

Expert speakers and acknowledged practitioners showcase techniques that optimize a business, with case studies from global brands.

Nathalie Nahai, world renowned web psychologist and Editor-at-Large for PsychMatters, will open this year’s event with a keynote presentation looking at how small psychological changes can make a big difference to your online profits.

There will compelling sessions and panel debates, delivered by a stellar line up of speakers from leading vendors and UK brands, This year’s speakers Include, among others, Bart Schutz — Chief Persuasion Officer at Online Dialogue & Wheel-of-Persuasion, Craig Sullivan — Managing Director of Optimal Visit, Jez Groom - Group Chief Strategy Officer at Ogilvy & Mather and Co-founder #ogilvychange, Brian Massey - Conversion Scientist at Conversion Sciences, DrPaul Marsden - Digital Strategist at Unique Digital, Aaron Balick - Psychotherapist, author and consultant at Mindswork.

Sam Michel, CEO of Chinwag, said:

“Chinwag Psych builds on the mission of PsychMatters to bring together academia and business, examining how the latest thinking in psychology, neuroscience and behavioural economics can be applied to real-world business challenges. Whilst masses of data exists, the opportunity to use behavioural science to understand what this means for brands, businesses and consumers is an exciting new field.”

He added:

“We have lined up the leading thinkers in psychology and neuroscience, together with global brands, for what promises to be a thought-provoking event that will leave the audience with plenty of take-aways to apply to their organisations.”

For the full programme of sessions at this year’s Chinwag Psych London or to register, go to

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