By Daniel Hunter
The Premier League sees the Chinese market for its matches as having the best growth prospects in the world, at the heart of an East Asian market already worth around £200 million a year to the league and to UK trade.
The new partnership will be sealed in a co-operation agreement due to be initialled at an event in Beijing with Culture Secretary Maria Miller and former England and Chelsea footballer Graeme Le Saux today (2 December). It will include:
- Premier League working with Chinese Super League and China Football Association on programmes and projects to promote and develop football in China, including with Chinese Super League clubs such as Beijing Guoan and Shanghai Shenhua
- Chinese Super League to provide support and advice in the promotion and marketing of Premier League and Premier League clubs in China
- both leagues working together on regular exchanges and training programmes, including delegations from both leagues attending in match days in the other’s country
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