By Maximilian Clarke
Sales of the UK’s leading cherry juice have more than doubled during the past two weeks after research revealed the health benefits of Montmorency cherries.
The team at London-based Cherrygood has been working round the clock to ensure the nation’s supermarkets and other stockists can replenish supplies as quickly as they are selling out.
Northumbria University research revealed that volunteers who drank tart Montmorency cherry juice received a significant boost to their levels of melatonin, the hormone that regulates sleep. On average, their total sleep time increased by 25 minutes and their "sleep efficiency", a global measure of sleep quality, increased by five to six per cent.
Meanwhile, a pioneering new specialist factual series, The Food Hospital on Channel 4 is examining the science behind using food as medicine.
In an experiment conducted with strict scientific rigour, patients suffering from insomnia were invited to attend The Food Hospital where they were prescribed Montmorency cherry juice or warm milk to find out if their sleep problems can be alleviated or cured by the food they eat.
The first programme aired on November 15th with the results being broadcast on Tuesday, December 6th at 8pm.
“Sales have quite simply gone through the roof in the past month following all the research into the many health benefits of Montmorency cherries,” said John Heseltine, the founder of Cherrygood.
“Sales have more than doubled and we have been working flat out to replenish the supplies in supermarkets as they have been selling out fast.”
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