By Max Clarke

Chase distillery, from Herefordshire, has appointed Pelican Brands to market its unique range of spirits in the US.

Chase - who won the the accolade of the “World’s Best Vodka” at the globally renowned San Francisco World Spirits Competition this year - has identified the US as potentially its largest growth area and Pelican are predicting that Chase Vodka will become a $100 million brand.

“We all know just how tough the vodka market is but there is always room for a brand made with genuine care and attention. Chase Vodka needs no hype — just taste it and you will know why it’s been voted the World’s best,” said Don C. Hammond, President of Pelican Brands.

The Chase distillery is housed in a converted hop kiln barn surrounded by acres of rolling fields of potatoes, apple orchards and grazing Herefordshire cattle.

The first bottle of Chase English Potato Vodka was launched on April Fools’ Day 2008 and took two years in the making. It was the first and still remains the only English potato vodka in the world. It’s made from potatoes grown on William’s farm in Herefordshire from the varieties Lady Claire and Lady Rosetta.

J. Smoke Wallin, Chairman of Pelican Brands, said, “We are building a very exciting and powerful portfolio of spirit brands and the opportunity to partner with the ‘World’s Best’ vodka was too good to miss. More important than the award is the deep integrity and care with which Chase brands are made.”

“Pelican Brands offers drinks’ importers a different way of supporting and driving their brands. We offer a customer and consumer focused approach, combined with world class brand strategy expertise.”

“We nurture every brand on an individual basis; we don’t try and apply a “one-size-fits-all” solution for every brand. We use in-depth consumer insight to define the brand strategy, not our own pre-conceived ideas.”