By Daniel Hunter
John Cridland, the CBI director-general, is among 40 UK business leaders and politicians — including David Cameron, the prime minister, and trade minister Lord Green - leading a trip to Brazil aimed at boosting trade between the two countries.
Mr Cridland said developing opportunities to exploit the success of the Olympics would be a key focus of the three-day trip — which began on Wednesday (26th September) and will take in visits to Rio de Janeiro, Sao Paolo and Brasilia.
“As the world’s sixth largest economy, Brazil is an increasingly important country with which to forge greater trade links,” he said. “So I am delighted to be part of the prime minister’s business delegation helping to make this a reality.
“There are great opportunities for UK firms to export to the Brazilian market in the coming years, across a range of sectors. With a successful London 2012 behind us, British companies involved will look to sell their expertise ahead of the 2014 World Cup and 2016 Olympics, as the eyes of the world turn to Brazil.”
The CBI has set out five lobbying goals it is hoping to push for on the visit, including the reduction of import tariffs across a range of sectors. The business group has also set out six benefits that demonstrate the importance of increasing trade links with Brazil.
Fresh from his appearance on the David Letterman show during a visit to the US, Mr Cameron will meet Dilma Rousseff, the Brazilian president, in talks aimed at bolstering the business relationship between the UK and Brazil.
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