Facebook's decision to expand its UK operation is good news, but its plans are telling.
"The UK remains one of the best places to be a tech company," said Nicola Mendelssohn, Facebook's European Head, as she revealed the company's plan to expand in the UK.
In all, Facebook is planning on hiring another 500 people in the UK next year, as it opens a new London Office.
That will take its headcount to 1,500.
This follows the recent announcement from Google that it is set to hire another 3,000 people.
It's good stuff, and the London Mayor, Sadiq Khan, was certainly right when he reacted to the Facebook announcement by saying: "The capital's vibrant tech scene is the envy of Europe and Facebook's continuing commitment is another sign that London is open to talent, innovation and entrepreneurship from all corners of the world."
Then again, some may react by saying, 'but Facebook is one of the biggest companies in the world by market cap, Google/Alphabet is the second largest, those numbers are quite small. '
Apple and Amazon also have plans for UK expansion, but a cynic might say that the time to get excited is if we hear about 10,000 new jobs.
But of course, the likes of Apple, Google and Facebook stand at the centre of eco-systems. New jobs create jobs in supporting areas.
There are two more points. Facebook says that many of the new roles will be for high-end engineering roles, well paid jobs, but for which there is a shortage of talent.
But, as Sadiq Khan alluded to, this is also about an entrepreneurial spirit that has re-emerged in the UK. And that is good news.