By Daniel Hunter
Chocolate, crisps and the internet dominate the most liked brands amongst 16-34 year olds according to a new report Generation Y and Brand Loyalty from w00t! Media.
The report, which looks at the changing relationships Britons have with brands as they age from 16 to 34, reveals Cadbury is the most liked brand amongst UK 16-34 year olds (82%), followed by Amazon (78%), Pringles, Walkers and Heinz (all 74%).
The top ten is completed by Google, Coca-Cola, (both 73%), Galaxy (71%), Kellogg’s and Facebook (both 70%). See Editor’s notes for Top 100 and category winners.
“Despite all the media attention given to internet, technology and mobile brands, the top 100 overall shows Generation Y remain most fond of traditional food, drink and retail brands — which account for over half the entire list," Dan McDevitt, w00t! Media’s joint managing director said.
The BBC is the favourite media/entertainment brand at 14th overall. McDonald’s takes the honours in high-street retail (16th). Following the top four internet brands, Apple is the leading technology/mobile brand but ranks 19th in the overall list, just a few places ahead of Colgate (23rd) — the most liked personal care brand. Nike is the favourite clothing/fashion brand (40th) as is Smirnoff in the alcohol sector (46th).
Visa is the only finance brand in the top 100 (51st), British Airways is the only travel brand (64th) whilst the top car brand ranks just 75th (Audi) ahead of BMW (83rd) and Ford (99th).
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