By Ben Simmons
The outlook for 2012 is positive for the UK’s small businesses who anticipate growth and increased investment, despite continued macroeconomic uncertainty and weak consumer demand, a survey shows.
The survey, commissioned by Iconnyx, a fast-growing provider of managed IT services to the business marketplace, was conducted among heads of 100 UK small businesses and revealed that for 79% of respondents the economic forecasts for 2012 had not affected their budget.
Major areas for increased investment include marketing (67%), sales (63%) and IT (50%), demonstrating an offensive strategy to economic uncertainty. Marketing activity for the year focused on online activities with respondents either agreeing or strongly agreeing that email marketing (63%), website development (58%) and social media (54%) were the priorities.
One in three respondents said they would also consider outsourcing as a means to reduce 2012 overheads.
“It’s really positive to see the strategy of investment despite all the doom and gloom out there,” said Tim Walker, Managing Director. “It shows that smaller businesses are more resilient to current economic uncertainty, and the government should recognise and reward them as a major contributor to the future of UK growth.”
As part of the SME Insight education series, Iconnyx and The Supper Club — a group of some of Britain’s most successful entrepreneurs — have developed a whitepaper guide offering businesses advice on how to forecast effectively and set an accurate budget.
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