By Daniel Hunter

Businesses have joined medics from the Royal London Hospital and the Mayor of London Boris Johnson to endorse a new Cycle Superhighway in the capital.

Cycle Superhighway 2 from Whitechapel to Bow will be upgraded from a painted line to a world-class fully and semi-segregated cycle track under plans launched for consultation today.

The Mayor’s superhighway programme, which also includes new segregated east-west and north-south routes through central London, is backed by a substantial number of City and central London businesses. Companies announcing their backing include Deloitte, Euromoney, the Crown Estates, Balderton Capital, Canonical, Barratt London, UBM (formerly United Business Media) and JLL (formerly Jones Lang La Salle).

Mayor of London Boris Johnson said: “In East London, it feels like the bicycle is already a fifth limb for anyone under 30. But this route, and the two I announced earlier, will mean that everyone from children to pensioners - people of all ages and experience levels - can share the joy and freedom of cycling, in safety and with confidence.

“I am delighted to be supported today by some of London’s biggest businesses - who know, like me, that this is about much more than cycling.

“It is about the kind of city we want to be. Central London is still dominated by cars, even though they account for only 20% of all journeys there. We are reducing that dominance, making the centre more pleasant for the 80%, and allocating road space to reflect the actual usage of central London’s roads — which have seen a sharp fall in motor traffic, and a big rise in cycling.

“I understand that some London businesses object to these schemes and I will do everything I can to address my critics’ concerns. But I should be clear: these changes will create a more liveable city for everyone, even if they never get on a bike, and I am determined to see them through.”

Chris Fordham, managing director of Euromoney plc, said: “We support the proposals to implement segregated cycle super-highways in London, including two routes close to our headquarters across Blackfriars Bridge and along the Victoria Embankment. This could be of major benefit for our staff and encourage more of them to adopt healthier lifestyles and active travel.”

Dermot Hughes, head of facilities at UBM, said: “Like many businesses in London, a growing number of our employees cycle to work. An even larger proportion of our team would cycle to the office if they felt comfortable and safe on the roads.

"We value their safety, want to promote active lifestyles for all employees and support their freedom to choose how they get to work. We also note strong evidence that more cycling increases spending in local retail businesses and lowers air pollution levels. Having seen the TfL plans for two new segregated routes through the heart of the city, we strongly support them.”

Do you think better provision for cyclists in London will help businesses? You can email your reactions to editor@freshbusinessthinking.com

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