By Maximilian Clarke

Fresh Business Thinking bring you a selection of the week's most significant and interesting business news...

Monday 10th: LinkedIn updates highlight the changing nature of marketing
“Marketing has moved away from the world of ‘transactions’ towards a world of ‘relationships’” said LinkedIn;s European marketing director, Joshua Graff, on the announcement of two new developments to the popular site.

Tuesday 11th: Corporate Governance Code changes welcomed by business
The Institute of Directors welcomed proposed amendments to the corporate governance code which requires businesses to disclose boardroom gender ratios as part of their ‘comply or explain’ approach to diversity.

Wednesday 12th: Reaction: unemployment crisis polarises economic debate
The unemployment crisis continues to worsen as the Office for National Statistics confirmed joblessness hit a 17-year high. Commentators were divided in their assault against the government’s cuts agenda- some dubbing it a state sponsored assault on jobs- whilst others had anticipated the rise due to a worsening global economy, advocating the chancellor pursue the sensible deficit reduction programme.

Thursday 13th: Employers failing to keep pace with social media
Social media use in business is widespread, though businesses are failing to adopt valid strategies for its use, potentially overlooking the most powerful marketing media available.

Friday 14th: Green entrepreneurs backed to boost UK competitiveness
The crucial role environmentally friendly businesses in play in innovation has prompted a series of ‘bootcamps’ providing advice and cash for green entrepreneurs. The Green Growth Bootcamps will help boost the UK’s competitiveness on the world stage whilst helping the country reach carbon targets.


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