16/04/2012

Ben Weiner, CEO, Conjungo

When it comes to mobile computing for business where do you start? With laptops there are already a handful of dominant players such as HP, Toshiba, Dell, Asus and Lenovo. But today I’m reviewing the new kid on the block — Samsung.

Samsung first launched their range of Business laptops last year and are already taking significant share in the B2B market. Having won so many awards in the consumer space, I wanted to explore what they have to offer and ask ‘Is Samsung a compelling option for business?’ I think it’s time to take a closer look ...

I am by no means an expert but buying a new PC or laptop computer is not as straightforward as it used to be. We are now faced with a huge range of considerations. It’s no longer just about size, weight, processor speed, memory size, battery life and hard drive. Potential purchasers now also have to consider the different types such as Netbooks, Ultra-portables and more recently, Tablets. As a result, buying a PC is now a far more difficult and confusing experience because there are so many different factors to consider. With this in mind, make sure that your final choice meets your exact requirements.

Purchasing a PC is often heavily influenced by the cost of the machine. Other factors to consider such as the applications being used, the prime purpose and of course the technical specification will ultimately dictate whether it is appropriate for your business needs. Of course value for money is a concern, but do bear in mind that you will want to keep the PC for a number of years and by investing a little more now, you have an element of future proofing. Consider the costs associated with upgrading the machine in the future. Understanding those costs now may save you money in the long run.

So, how do Samsung differentiate their business laptops from their consumer range and why should businesses buy from a local Value Added Reseller (VAR) rather than a high street retailer?

Samsung’s business laptops are built with networking in mind. They have TPM security module (Trusted Platform Module. A security chip that generates an encrypted key to prevent hacking), ‘park hard drive’, which means that you can simply close the lid of your new laptop to switch it off and when you want to power it up again, it will resume within a couple of seconds.

No waiting for five minutes while the system boots up! They are more durable and most models have wireless docking solutions which mean you can connect quickly and easily to external devices such as monitor, keyboard and your network without the hassle of trailing cables and connecting peripherals manually each time.

Samsung supply their systems through a trusted network of local experts (VARs) who will have a good understanding of your business needs, often add extra value around consultative solutions and can even manage your whole ICT infrastructure and networking requirements.

Finally, many purchasers consider the main brands, which are all no doubt extremely good. Having just recently purchased a new laptop for myself, I found it extremely difficult to differentiate and decide which one to buy. Ironically, I bought Samsung and I say ironically, because I didn’t know that they manufactured and marketed a range of laptop PCs for business.

Well they do, they’re highly regarded in the consumer market, having won numerous awards but the real clincher for me was the fact that not only was it a great system, but it came with a 5-year warranty. This, I’m sure you’ll agree is a major benefit not only from the perspective that I didn’t have to pay for an extended guarantee but that they have the confidence in the quality of their own hardware!


For further information about Samsung, their 5-Year Warranty on business laptops plus other promotions or to find a local Samsung Reseller (VAR) to buy from visit www.conjungo.com

For more information on what to consider when buying PCs for business and understanding the difference between laptops, netbooks and tablets please visit our online guide.


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