16/06/2011

By Jason Sullock, New Customer Marketing Manager, Sage

Sage CRM white paper sets out to explain some of the principles of good CRM (Customer Relationship Management) and how it can enable an organisation to keep its customers happy and contributing to its own profitability.

Here’s a snippet of the whitepaper of how to build customer relationship management for small businesses:

The fundamental sales formula: No customers = no business. All companies - large, medium or small - have one thing in common: customers. How they relate to those customers and how they manage those relationships are critical to the bottom line. Profitability and keeping customers happy are two sides of the same coin. Effective, integrated customer relationship management is the key to achieving this.

Customer relationship management is a holistic process that should help you understand your customers better by giving you a rounded, up-to-date view of how you and your team are dealing with them. Good CRM involves both human issues and underlying systems to support your customer-focused activities.

This Sage whitepaper will tackle these issues in the individual sections that follow:

- Keeping Customers Happy - Happy customers are loyal customers. Replacing unhappy customers will cost much more than retaining happy ones.

- The Human Factor - CRM needs to put emphasis on the customer. Customers are people and need to be treated as such.

- CRM Solutions - There’s no shortage of CRM solutions on offer in the market, but one size does not fit all. You need to find a solution that meets your specific needs.

- A Bigger Picture - Standalone CRM does not work in isolation. The most effective returns will be achieved through integration with other corporate systems, such as accounting and ERP (Enterprise resource planning).

Download the rest of the whitepaper: CRM White Paper

Twitter: @sageuk
Website: www.sagehello.co.uk

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Watch the video below featuring Michael Crampsey, CRM Product Specialist at Sage discussing how to use CRM effectively and building customer relationships.

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