By Daniel Hunter

Creative employers are being asked to pledge their support to a new campaign to create 50,000 new jobs in the sector by 2016.

Building a Creative Nation is launched today (Monday) with a manifesto by Creative & Cultural Skills, the leading voice for youth employment in the creative industries, at an event with Deputy Prime Minister Nick Clegg.

The new national campaign will work with employers and partners within the education sector to create equal access to fairly-paid jobs, and is calling on all of the UK’s 106,700 creative sector employers to recruit a young person to reach the campaign target.

It builds on Creative & Cultural Skills existing Creative Employment Programme, which has already helped employers take on 1,000 unemployed young people through funding fromArts Council England. They will create a further 5,500 apprenticeships, paid internships and traineeships across the UK by 2016.

Chair of the Building a Creative Nation campaign Doug Richard, founder of School for Startups, and Moira Sinclair, Executive Director of Arts Council England, have also highlighted the disparity between a world-class sector that contributes £36bn a year, £70,000 per minute, to the national economy but often fails to provide adequate employment opportunities and remuneration for young people.

The talents of the UK’s young people must be harnessed in order to ensure that the sector’s economic potential is realised.

Deputy Prime Minister Nick Clegg commented: “The creative industries are some of the fastest-growing sectors, contributing billions to the economy. We need to help them continue to thrive by paving the way for a new wave of young British talent.

“Campaigns like this are vital in helping generate new opportunities for young people to break into these industries, develop essential skills, and take their first steps towards a life-long fulfillingcareer. That’s why I’ve brought 150 of the UK’s biggest employers from all sectors together — they’ve signed a business compact that agrees they will open their doors to young people from all walks of life.

“Together we can build a stronger economy, fairer society and a vibrant creative nation where young talent, from all backgrounds, can progress as far as their aspirations, hard work and dedication can take them.”

The campaign is being championed by high-profile employers from the creative and cultural industries, including Kanya King MBE, founder of the MOBO Awards; Wayne Hemingway MBE, founder of Red of Dead; Michael Jacobsen, founding co-producer of Dirty Dancing; Paul Latham,International Chief Operating Officer at Live Nation, and Tony Hall CBE, Director-General of the BBC.

One of the aims of the Building a Creative Nation campaign is to encourage employers to sign up to the Fair Access Principle, in order tomake the industry more accessible and demonstrate their commitment to fair and sustainable recruitment practice.

Organisations already showing their support for the Fair Access Principle include the Royal Opera House, Ambassador Theatre Group and The National Centre for Craft and Design.

Pauline Tambling, Joint CEO, Creative & Cultural Skills commented: “We are passionate about making jobs in our sector accessible to all, and we believe that by achieving this we can maximise the potential of the country’s creative and cultural industries.

“We’re looking to build upon the work that our supporters have been doing to help young people into work across the creative industries, which has already achieved so much.

“Through the Building a Creative Nation campaign, we want to engage many more industry leaders and creative practitioners. Our creative sector is a world-leader, and we want to make sure that the next generation are given the best chance of excelling and becoming part of that success.”

Doug Richard, Founder of School for Creative StartUps and Chair of the Building a Creative Nation campaign commented: "Creative & Cultural Skills is making a substantial commitment to address this imbalance by ensuring that the next generation of Damien Hirsts and Vivienne Westwoods have the skills andexperience needed to succeed in the creative industries.

"A huge part of this campaign is about providing young people with fair opportunities. As author of the Government-commissioned Richard Review of Apprenticeships, I firmly believe that no single way of learning suits everyone. Our young people are best prepared by learning on the job, a process that also provides employers with unparalleled access to talent.

"Building a Creative Nation is on the way to orchestrating something tremendous and I can't wait to see the results."

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