By Daniel Hunter
BT, the Mayor of London, The Royal Parks and the London Borough of Tower Hamlets today (Monday) announced that BT is the headline sponsor of BT London Live.
The event, which is a huge celebration of sport, music and other entertainment in Hyde Park, Victoria Park and Trafalgar Square, will take place this summer as part of the city’s London 2012 celebrations.
BT London Live will be free apart from the Opening and Closing Celebration Concerts at Hyde Park.
BT London Live will give around a million people the opportunity to share in London’s electric atmosphere this summer. There will be outdoor screenings of the sporting action, top-flight entertainment every single day of the Games and the opportunity to ‘have a go’ at free sport participation zones.
As a result of its sponsorship of London Live, BT customers will have 48-hour priority access for tickets for the special Opening and Closing Celebration Concerts held at Hyde Park on 27 July and 12 August.
The act for the BT London Live Closing Celebration Concert in Hyde Park will be announced tomorrow, Tuesday 21 February, with further acts to be announced in the coming weeks.
“We're working with amazing partners to welcome the world to a summer like no other and BT London Live will show the capital at its very best," Boris Johnson, Mayor of London, said.
"With live sporting action from the Games and exciting free entertainment there'll be something for tourists and Londoners alike, adding to the unprecedented programme of events we're planning in every part of the city.”
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