By Maximilian Clarke

BT today announced the appointment of Haruno Yoshida to head its operations in Japan. As president for Japan, Haruno will drive the strategy and execution of all of BT’s business operations in the country.

Haruno has 20 years of global sales experience in the communications industry, during which she repeatedly developed commercial successes with multinational enterprise customers, in Japan and around the world. She is also seen as a role model for the advancement of women in business in Japan.

“I warmly welcome Haruno to the BT family,” said Kevin Taylor, BT’s Asia Pacific President. “Japan is a strategic market for us and we have worked hard at growing our business here. Haruno’s accomplishments and global credentials make her one of the best leaders in our industry. She has a solid reputation for transformation and delivery. Her relationships and knowledge of the highly competitive Japanese market will serve us well as we continue to strive for excellence in customer service and seizing new business opportunities.”

Haruno started her career with Motorola in Japan and then moved to a telecommunications company in Canada. From 2000 to 2008, she held a variety of roles at NTT in Japan and in the United States. Prior to joining BT, Haruno was general manager at Verizon Business, heading the company’s enterprise sales and executing the company’s growth strategy in Japan.

In Japan, BT continues to strengthen its 20- year presence through, the joint venture of KDDI & BT Global Solutions (KBGS) and partnerships with IT holdings and Hitachi. It also delivers services for some of the world’s largest multinational companies that are actively expanding their operations into Japan.

Commenting on her decision to join BT Japan, Haruno said, “I am delighted to join a company that is respected in the industry for its rich and diverse heritage and global footprint. I know from experience BT’s excellent reputation for innovation and customer service. I am also very proud to join a company that is recognised as a champion for corporate social responsibility and, in particular, for the cause of diversity at the work place, which I have supported throughout my career. I look forward to building on this foundation to making the most of this opportunity.”

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