By Daniel Hunter

The UK’s top designers and artists have contributed to delivering a world class creative showcase that will play host to some of the most globally influential business leaders during the Olympics and Paralympics Games.

The British Business Embassy, developed by UK Trade and Investment (UKTI), is the centrepiece of the Government’s international business legacy programme. It will see over 3,000 UK and international business leaders from across the globe come together for an ambitious series of global, sector and country summits.

Taking place at the world-renowned Lancaster House, the Embassy will stage a host of world class speakers including Christine Lagarde, Eric Schmidt, Sir Jonathan Ive, Howard Stringer and Daniel Ek.

The 19th century Lancaster House will be transformed to showcase modern art and design from both new and established designers, photographers, furniture makers, and sculptors, as well as displaying the very best in sound art and visual installations.

Minister for Trade and Investment, Lord Green said: “Lancaster House is a unique venue that will showcase the very best of British capability to international companies - and demonstrate that the UK should be their first stop when looking to boost business.

"We will champion key sectors where British companies shine. These will include energy, the creative industries, technology, life sciences, infrastructure, global sports and advanced engineering."

A total of 18 rooms at the British Business Embassy have been curated to highlight the talents of British or British trained designers and manufacturers. Direction was overseen by a creative panel, chaired by design leader and UKTI Business Ambassador Sir John Sorrell alongside Diana Yakeley, President of the British Institute of Interior Design (BIID).

“The Games will ensure the eyes of the world are on London — the world’s creative hub," Sir John Sorrell said.

"The British Business Embassy will provide an elegant and exciting environment in which international leaders will come to do business, whilst at the same time showcasing the breadth of our creative industries.”

The British Business Embassy will also benefit from an art re-hang overseen by Penny Johnson from the Government Art Collection and Iwona Blaswick from the Whitechapel Gallery, whilst the Crafts Council have curated a selection of contemporary work from across the UK.

Among the designers, artists and manufacturers loaning items and contributing to the Embassy is Lee Broom, judged Designer of the Year at the British Design Awards 2011.The Lee Broom Gold Room will feature pieces from the designer’s most iconic collections. The room will reflect the designer’s commitment to the country’s heritage as his work exemplifies the best of Britain. All of the products in the room have been designed in Lee’s East-End studio and manufactured in the UK.

Jason Bruges Studio has provided the installation ‘Mirror Mirror’. Heatherwick Studio presents the world's first ever extruded piece of furniture, created in association with contemporary art gallery, Haunch of Venison. Italian design company, Moroso contributes furniture collections Supernatural designed by Ross Lovegrove and Victoria and Albert designed by Ron Arad. Allermuir contributes the Pearson Lloyd inspired Conic range.

Others designers and contributors include Paul Smith for Conran and the Rug Company, Barber Osgerby and Jasper Morrison for Vitra, Terence Conran for Conran, Dean Sutcliffe for Benchmark and Foster & Partners for Lumina.

And architects Waugh Thistleton has been commissioned to design and oversee the construction of a temporary Pavilion in the grounds of Lancaster House. The timber Pavilion will act as the key function space for the Embassy for the entire programme and will be a central point for delegates

Modern, visionary menus and food presentation, using locally sourced and sustainable produce will be on offer for delegates and speakers throughout the Embassy's programme.

The project is being designed, curated and delivered with support by event and brand experience agency innovision.

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