01/10/10

By Claire West

The British Business Boost, a unique business support initiative for the UK’s owner-managers and entrepreneurs from Siemens Enterprise Communications, has announced its 2010 competition winner.

Matmi New Media Design, a Cheshire based company specialising in branded online and mobile gaming, beat off tough competition from nine other finalists to claim a business growth package worth up to £50,000 at a special awards lunch in central London.

The competition judges decided that Matmi best combined exciting entrepreneurship and growth potential — the key qualities that the British Business Boost initiative is seeking. Working with music stars and brands such as Lily Allen, Asda, ITV, Orange, and GSK, Matmi demonstrated exciting new revenue generators and brand development potential for client organisations based on its ‘advergaming’ branded gaming capabilities.

Launched in May this year, the British Business Boost initiative aims to provide practical support to the UK’s small firms, helping them achieve growth and development.

One of the key elements in the business growth package is enabling owner-managers to harness joined-up communications for their business with technology platforms provided by Siemens Enterprise Communications and Enterasys. These advances will help small firms become more flexible and responsive, differentiating themselves from their competition and driving growth.

Jeff Coghlan, founder & creative director of Matmi commented: “We’re really passionate about what we do and always try to push the boundaries in the digital space. Winning this award will help us grow the business as a whole and move to the next level of what we call the Matmisphere.”

Matmi fought off tough competition from three runner-up firms, Zentek Solutions, Pudsey Diamond Engineering, and Kell Systems to land the prize.

By winning the competition, Matmi will receive a business growth package worth up to £50,000, consisting of:
• A tailored IT and communications solution from Siemens Enterprise Communications
• A £10,000 voucher to spend on programmes from business growth company Your Business Your Future.
• An adrenalin-pumping, high-wire team-building event from multi-award winning forest adventure company GoApe!

Chairman of the judging panel Leon Mangan, indirect channel sales director, Siemens Enterprise Communications, commented: “It was an incredibly difficult judging session, but Matmi came out on top. Matmi is exciting and creative company, with clear growth potential. They are everything we set out to find from the start of the competition.”

Julie Meyer, founder and chief executive of Ariadne Capital added: “We recognised huge potential in Matmi. They have a strong vision of where they are in the marketplace, and a huge desire to innovate and take the business forward.”

The three runners-up will receive business growth leadership programmes worth up to £5,000 from award co-sponsor growth firm Your Business Your Future.

For further details, visit: www.britishbusinessboost.co.uk