By Maximilian Clarke
An innovative start-up serving the retail sector is celebrating a double success after just nine months in business.
PageHub, a social app and insight platform, has cleared the milestone of delivering one million apps to Facebook users on behalf of its expanding client list of leading brands.
The company is also toasting success as one of five finalists in the prestigious entrepreneur competition, the London IBM SmartCamp, part of Global Entrepreneurship Week.
PageHub is a cloud platform that delivers social apps on behalf of brands. It gives access to real-time data about who is using their apps, an ideal solution for on-the-go monitoring of marketing campaigns.
Clients include T-Mobile, P&O Ferries, Majestic Wines, travel deal experts Travelzoo and sat nav provider TomTom.
In fashion retail, PageHub has built apps for designer menswear brand Hackett and national chain Monsoon Accessorize.
Across the client base, PageHub apps are supporting gift promotions, polls, photo and video competitions, product catalogues, storefronts and store finders.
“We spotted a huge gap in the market for a social app and insight platform for brands,” said James Wood, PageHub’s 25-year-old founder and CEO. “It’s an ideal, easy-to-use way to gain information about customers’ interests and buying behaviour. We’re amazed by how quickly PageHub is catching on. Brands are seeing real value from it as a one-stop-shop for smart insight.”
Dan Pilkington, Head of Digital Marketing at Lucky Voice, the karaoke business founded by Martha Lane Fox, added: “We wanted to augment our Facebook page with a tempting welcome offer and a compelling way of presenting user-generated content from our bars and from people using our online karaoke experience. PageHub have created two fantastic apps for us which are already driving direct business and brilliant viral word of mouth, just days after putting them live. Functionally smooth and beautifully branded, we’re very happy with them.”
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