The truth is, so far there is no clarity as to what degree the ‘leave’ decision will have on the economy and the markets in the long run, leaving UK PLC in unknown territory, especially with regards to our online businesses.
E-commerce need to analyse the source and geography of their traffic and determine what portion of it comes from the UK. This will help provide a worse-case-scenario estimate of what your losses might be if you lose your British customers.
As much as we are looking to prepare for scenarios on the web, it is important to note that we cannot abandon events offline. In a way, brick and mortar will always influence online activities for better or worse.
We will examine five areas that will help UK online or pure play businesses truly prepare for the unfolding impacts of Brexit.
- Data Protection (EU GDPR)
- International Payments
- Digital Transformation and Innovation
- Monitor Amazon Fulfilment and eBay Fulfilment Service
It will be important to monitor these two key players and potentially prepare for changes to their tariffs as this will ultimately affect the operating profits.
By Dotun Adeoye, digital change management consultant, Exodus IT Solutions